Your creative library is part of the workflow.

An organized library reduces repeated uploads and makes it easier to understand which assets belong to a campaign.

Store the context

Keep a recognizable name, format, and intended campaign with each creative. Record the version when an asset changes.

Keep approval separate

An asset being available does not mean it is approved for every campaign. Make the review and reuse process explicit.

Connect learning to the asset

Keep campaign observations close to the creative version that was used. This helps the team decide what to test next.