PaidKit / Campaign notes

Better habits for paid media.

Practical guides for campaign organization, reporting, and creative operations.

Organization
Organization · 1 min read

Give every ad account a clear home.

A simple project structure makes daily campaign work easier to follow.

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Measurement
Measurement · 1 min read

Ask a better question of your reports.

Connect campaign objectives to the metrics you actually review.

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Creative operations
Creative operations · 1 min read

Your creative library is part of the workflow.

Make it easier to find the asset, understand its purpose, and reuse it.

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